Business Buzz: Email marketing missing the mark

Business Buzz: Email marketing missing the mark

PHUKET: Recently, my business partner and I have been analyzing email marketing and what came to light was quite a surprise. He is a systems engineer so it is fair to say his level of knowledge of IT far surpasses my own. We were collaborating on our latest project and the issue of email marketing and whether it was effective came to light. The concept is fairly simple. You collect potential customers’ email addresses through some kind of capture technique and enter them into your system. Once the addresses are in the system, you fire away emails to your heart's content. Sounds simple right? So what could possibly go wron

Wednesday, May 3, 2017 | 02:00 PM

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Finance: Market pullbacks make great opportunities

Finance: Market pullbacks make great opportunities

PHUKET: Pullbacks are great opportunities to see where the strongest stocks are, allowing investors to make a watch list of potential leadership stocks or sector ETFs that are holding up in the face of bad news. Since early March, we have been seeing the S&P 500 undergo some consolidation involving a pullback. A 2-8 per cent pullback is perfectly healthy and normal, with anything higher being more unusual, but nothing to panic about. This time around, we saw financial stocks getting hit the most. This brings us to about 30-35 per cent cash for clients’ long-term growth accounts. Despite the increasingly scary news (s

Tuesday, May 16, 2017 | 02:00 PM

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Finance: Track price action, not pundits' talk

Finance: Track price action, not pundits' talk

PHUKET: As I am writing this, I haven’t turned on a TV in more than 10 days. So I am not getting any news from a verbal source about nuclear confrontations with North Korea, Trump uncertainty or whatever else is going on in the world. However, I have been reading the news and it’s different when you read news versus just listening to people talk on TV. I am also watching for the price action of the market, key indices and stocks. What I see is that despite all the scary news and uncertainty, the market appears to be coiled with many key indices or stocks about to spring forward. Instead of dwelling on the negative, just

Tuesday, May 23, 2017 | 04:00 PM

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